Deal, NJ Profile: Facts & Data


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Deal, New Jersey - Basic Facts

The Borough of Deal had a population of 732 as of July 1, 2020. Deal ranks in the lower quartile for Population Density when compared to the other cities, towns and Census Designated Places (CDPs) in New Jersey. See peer rankings below.

The primary coordinate point for Deal is located at latitude 40.2432 and longitude -74.0007 in Monmouth County. The formal boundaries for the Borough of Deal encompass a land area of 1.24 sq. miles and a water area of 0.08 sq. miles. Monmouth County is in the Eastern time zone (GMT -5). The elevation is 26 feet.

The Borough of Deal (GNIS ID: 885194) has a C5 Census Class Code which indicates an active incorporated place that is independent of any county subdivision and serves as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Alternate Unofficial Names for Deal: Deal Beach, Dealbeach, South Elberon.


Deal, NJ Data & Demographics (As of July 1, 2020)


Total Population 732 (100%)
Population in Households 730 (99.7%)
Population in Families 512 (69.9%)
Population in Group Quarters1 2 ( 0.3%)
Population Density 618
Diversity Index2 32


Median Household Income $91,479
Average Household Income $137,525
% of Income for Mortgage4 72%
Per Capita Income $61,629
Wealth Index5 213


Total HU (Housing Units) 894 (100%)
Owner Occupied HU 217 (24.3%)
Renter Occupied HU 111 (12.4%)
Vacant Housing Units 566 (63.3%)
Median Home Value $1,577,586
Average Home Value $1,478,111
Housing Affordability Index3 34


Total Households 328
Average Household Size 2.23
Family Households 178
Average Family Size 3
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.


2010-2020 2020-2025
Population -0.24% -0.11%
Households -0.15% -0.12%
Families -0.22% -0.23%
Median Household Income   1.59%
Per Capita Income   1.41%
Owner Occupied HU   0.09%


Deal, NJ - Peer Comparisons by Rank and Percentile

The table below compares Deal to the other 545 incorporated cities, towns and CDPs in New Jersey by rank and percentile using July 1, 2020 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 481 12th
Population Density # 474 13th
Median Household Income # 240 56th
Housing Affordability Index # 17 3rd
Per Capita Income # 105 81st
Diversity Index # 365 33rd

Additional comparisons and rankings can be made with a VERY EASY TO USE New Jersey Census Data Comparison Tool.

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